Video content is now integrated with nearly every facet of our daily routines. We're constantly surrounded by video.
In just 20 years, the world has gone from viewing video exclusively on televisions to carrying cell phones capable of broadcasting our own video online for the world to see, including live streams . Video technology has dramatically changed how we communicate with each other in both our personal lives and in business settings.
As companies increasingly explore video's benefits in internal and external communication, including enhancing viewer engagement organizations are tasked with searching for new methods to host and share video files without slowing local bandwidth to a standstill. The best way for companies, big and small, to approach this problem is by using a video content management system or also called a CMS.
A video CMS is a type of software that assists companies with hosting their video content in one centralized location, managing video assets, and releasing it online. That way, you can effectively launch a video content strategy.
According to Wyzowl, 91% of businesses use video as a marketing tool in 2023, highlighting the growing importance of video content in modern business strategies. Additionally, Salesforce reports that personalized video messaging can increase engagement by up to 4x, showing just how effective video can be in driving results.
A platform like vidREACH also allows you to leverage the power of video engagement, making it easy to streamline video messaging, increase internal communication, and improve personalized outreach—all seamlessly integrated into your workflow.
Think of it as your own online video library with your own virtual librarian. All that's needed are the videos, and the software will provide a slew of features to curate with at each step of the process:
Most video CMS software will feature recording options from devices such as a laptop, tablet, webcam, mobile device, and even electronic whiteboards. The user can also synch video capture to flow PowerPoint slides seamlessly into the recording.
It can create video content that can then be edited in the CMS to trim it up, combine with other videos, add graphics such as business logos and introductions, and make further changes to the video's metadata. The software will also retain an original copy of the raw video for later use, along with various advanced features .
Uploading video content can be time-consuming, especially with large video files. Despite the enormous size of video files, video CMS comes with batch uploading features so that a set of videos can be uploaded in bulk.
Another critical CMS feature is automatic transcoding. In a typical setting, a video would be saved and uploaded as one file type, rendering it unplayable on many devices.
Automatic transcoding will import multiple file types (such as .AVI, .MP4, .MKV), then actively convert and deliver them based on the device type and screen size. For some less-used devices, manual transcoding may be required. Still, it serves as a user-friendly net to capture the maximum amount of typical playback devices on the market.
Adaptive bitrate streaming extends this network by detecting the viewer's connection speed and actively adjusting between video streaming quality to establish ideal video playback quality with minimal buffering. The video CMS can also be set to automatically integrate and link videos with other video CMS platforms.
Leading video CMS will organize video in a way that users can search for information across video libraries and even within videos. Optional character recognition and automatic speech recognition features give the user the ability to search for specific mentions of a word or phrase, similar to searching for keywords via email.
They can then click on the relevant videos and be automatically fast-forwarded to the instance in the video where the word or phrase appears.
Additionally, interactive tools within the video player let the user conduct general playback executions (pause, play, fast-forward, rewind, slow-down or speed-up videos and add subtitles), take notes in a box that can then be saved as a separate file and even rate videos and leave comments.
On the company side, administrators can use video CMS to monitor analytics. This includes statistics on engagement, such as how often users take notes, at what point in videos do they drop-off, and which videos are viewed most frequently.
On a deeper level, library-wide analytics can display the frequency of keyword searches to highlight the most-sought concepts.
Most video CMS will also carry a degree of added security to managing digital assets, video assets, content and streaming. Communications within the content will be encrypted so clients and users can interact safely. Users will be authorized to access content, and most CMS allows single sign-on options with networks so that users can essentially use their same login from other company software to access the video CMS.
Why should you use a Video CMS? It's good to keep these advantages in mind when assessing whether you need one or not.
One of the core strengths of a video CMS is its ability to scale effortlessly with your company’s growth. Most standard collaborative software struggle with large file sizes. In contrast, a video CMS is purpose-built to store, manage, and deliver high-resolution video content.
For example, a single minute of video recorded on a mobile device can require more than 80 MB of storage. A video CMS eliminates this barrier by offering dedicated infrastructure and features optimised for video.
Uploading video content directly into collaborative platforms might seem like a convenient solution. However, it can sometimes cause problems with playback compatibility. That can become an issue when delivering video content on certain platforms.
Take, for instance, recordings saved in the ARF format from video conferencing tools. These files are typically not playable on most mobile devices or tablets. Team members on the go or using various operating systems may be unable to access crucial content without time-consuming manual conversions.
A video CMS automates this process, dynamically transcoding video files into formats suitable for all major devices and screen sizes. This ensures seamless access to video content across desktop, mobile, and tablet environments without the need for IT intervention.
Many companies rely on general team collaboration tools to share video updates, training sessions, or meeting recordings.
However, these platforms were not designed for video-specific workflows. A video CMS fills this gap by offering features like categorization, tagging, metadata, permissions, and playlist creation. This will ease video organization and distribution.
The user experience is central to any digital tool. A video CMS provides a smoother viewing experience through adaptive streaming. In many cases, it will also optimize your playback quality based on the user’s device and internet connection.
You can also get features such as interactive transcripts, closed captions, and chapter markers. This can boost engagement and accessibility.
Ultimately, using a video CMS saves organizations time and resources. Instead of manually converting and uploading video files in various formats, administrators can rely on the system to handle everything automatically.
This significantly reduces the IT team’s workload. Ultimately, your team will gain the time and energy to focus on more strategic initiatives. It will also end up empowering other departments to manage and distribute video content independently. This leads to greater efficiency across departments, allowing for more personalized communication at scale.
If you're serious about unlocking the full potential of video content for your business, consider partnering with a platform designed to help you connect, convert, and communicate better—like vidREACH.
More than just a video CMS, vidREACH gives you the tools to personalize video outreach, streamline internal messaging, and track engagement metrics in real-time. Whether you're looking to improve onboarding, training, or customer communications, vidREACH helps you do it all—efficiently and at scale.
Book a free demo today and see how vidREACH can transform your business communication strategy.
The natural thought might be, “This company already has an internal platform that we use to communicate and share files. Why not just use that for video?” The reality is that typical collaborative tools, such as SharePoint, simply were not created to maximize the efficiency and flexibility that video offers. A video CMS can fulfill this video gap and integrate with other systems to stream video content.
Many CMS have default file size limits that most video would easily exceed. For example, the SharePoint maximum default size is 50 MB. As previously stated, a typical mobile device requires 80 MB for just 1 minute of recorded video.
SharePoint can be extended up to 2 GB per upload, but even this would limit to a 25-minute video, not nearly long enough for extended training sessions, video conferences or quarterly calls. SharePoint is not exclusive in this restricted size; Docebo, Cornerstone and Moodle are all limited to less than 200 MB.
When videos are indexed on Google, the user can manually add a title, description, creator, and tags to the video. However, for corporate videos and training sessions, which can often run for hours, many concepts within the video will not be tagged and therefore lost to the search engine.
Video CMS mitigates this problem by video analytics that allows searches for keywords within the videos and fast-forwarding the user to the keyword instance, solving yet another problem of the tagging system creating a great video strategy.
Wouldn't it be easy to upload videos privately and only grant viewing access to company employees? Besides the aforementioned search problem that a user would also face on these public sites, companies that elect to use public video platforms do so at the risk of their own confidential information.
Privacy settings are easily used to curtail some of the threats associated with storing sensitive and proprietary video content, but they are just as easily removed, whether by accident or by malice.
In the event that a video becomes public, it is now available to millions of eyes around the world, an action that could realistically go unnoticed for a very long time.
The advantages of using a video CMS to host and distribute video content are a key component to a successful organizational training program, an integral system feature that vidREACH takes into consideration when constructing its platform for online coaching and training.
From simplifying the video creation and editing process to streamlining uploading and hosting, to generating a video playback experience that is user-friendly and efficient, video CMS is meant to get the most out of this remarkable technological tool that has become such a focal point in modern business.
CMS stands for Content Management System. It’s a software application that allows users to create, manage, and modify digital content without needing specialized technical knowledge. A CMS simplifies the process of publishing content on websites or digital platforms, making it accessible for both technical and non-technical users.
A media CMS is a type of content management system specifically designed for handling rich media content such as videos, images, and audio files. Unlike general-purpose CMS platforms, a media CMS includes features for storing, organizing, encoding, streaming, and distributing media files. This is particularly useful for companies that produce or manage large volumes of video or multimedia content.
When selecting a CMS, consider the following key factors:
Ease of use — The interface should be user-friendly for both content creators and administrators.
Scalability — Choose a system that can grow with your business needs and handle increased content volume.
Customization & integrations — Make sure it supports integrations with other tools you use, and can be tailored to your workflow.
Security — Look for features like user access controls, regular updates, and data protection.
Support for media content — If you manage videos or large files, use a CMS that offers powerful media handling features, like transcoding, streaming, and responsive design.
SEO & analytics — A good CMS should offer tools to optimize content for search engines and track performance,
As video continues to dominate modern communication, businesses must adopt solutions that optimize their content management strategies. A Video Content Management System (Video CMS) streamlines video creation, organization, and distribution while ensuring seamless playback, security, and accessibility across devices.
Unlike traditional file-sharing tools or public video platforms, a dedicated Video CMS is purpose-built to handle large video files efficiently, provide in-depth search capabilities, and offer valuable insights through analytics.
For organizations looking to enhance employee training, customer engagement, or internal communications, For organizations looking to enhance customer relationship management, investing in a Video CMS is no longer an option—it's a necessity.
Enhance engagement, improve training, and streamline video communication with vidREACH. Whether you're looking to boost sales outreach, improve customer support, or optimize internal training and marketing campaigns , our all-in-one video engagement platform empowers you to connect more effectively.
Create & personalize video messages effortlessly
Automate & track engagement for better results
Enhance training & onboarding with interactive video content
Ready to transform the way you connect? Book a Demo Today!