If you scroll through Facebook, you likely will come across some video content that automatically starts playing. Before you know it, you’ve watched half an hour of 4-5 minute videos one after the other on an endless scroll. Why does this happen? Because video content is a great way to capture your audience’s attention!
A well-made video is a great attention grabber. Once you have begun to implement video into your day-to-day business practices, you must ensure that you make it work as well as it possibly can.
Here are a few things to consider when trying to make your video content more effective:
Video trumps text.
Consider that Facebook video hole we often find ourselves in. While it may be frustrating to find that we spend that much time watching videos, imagine getting that caught up over just reading text. Would you spend that much time reading text online? Not likely, which is why companies have begun using video content so frequently. Users are more likely to interact with video content over text because it’s a more dynamic, immersive form of content.
Video motivates action.
Viewers are more likely to act after viewing a video. Imagine how well this could work with your audience! Video is a great way to motivate action from your audience by providing them with simple instructions to follow and or CTAs to click through. Videos with verbal or visual CTAs are great for lead generation and, ultimately, boosting your sales numbers.
Video increases brand visibility.
If you’re looking to build brand awareness, video is the perfect way to do it. Brands like Buzzfeed have effective video campaigns for social media, sharing recipes, stories and, interview pieces that generate hundreds of thousands of interactions and comments. The key to increasing brand visibility is to create content that engages your audience and compels them to act. Social media is the perfect place to build your brand visibility, but don’t discount the value of having engaging videos on your website or in a video sales platform.
Video highlights brand personality and culture.
The more that the public can identify with your brand, the better. Use video to showcase your company culture and add a little humanity to your brand. Showing that your company is approachable and relatable aids in establishing your brand culture by allowing your audience to see the authentic “you”. Everyone is looking for authenticity and transparency, which is exactly how to build trust with your audience.
Video proves your expertise.
People want to do business with companies that are experts in their field. Your video content marketing strategy should be built to show credibility to your audience, displaying thought-leadership, and positioning your brand as an authority in your industry.
How vidREACH can help.
vidREACH’s video platform houses all the features you need to make your job easier. With vidREACH workFLOW, you can personalize and automate all of your sales and marketing communication and engagement processes. What does that mean, exactly? It means that you can do video marketing automatically, saving time to focus on filling up your sales funnel.
Additionally, vidREACH’s video content management system (VCMS) lets you create personalized and unique video content at the click of a button or upload branded video content directly into the platform. Your videos create a library of branded content to fuel your video marketing strategy. With vidREACH, you can streamline communication through one service that will provide consistency, personalization, and clarity to any outgoing communication with your audience.