Let’s be honest: building your brand is hard work.
Building a brand that values personalization is even harder. And we don’t mean automated personalization. We mean direct, honest personalization that fosters relationships.
Branding is all about building nurturing relationships with prospects and customers. How you represent your brand visually, professionally and relationally impacts the quality (and quantity!) of relationships you foster between your brand and the consumer.
Like any other relationship, brand relationships can be dictated by emotions. Experience with your brand can drive emotions and opinions about your brand itself. How people feel about your brand is important.
One of the surest ways to create frustration and ill-feeling toward your brand is by offering a non-personalized, generic and all-around unmemorable experience to your prospects and customers. Whoever said “It’s not personal, it’s business” was wrong.
The proof is in the data:
63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly [Marketo]
63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant [Rapt Media]
If customers are tired of generic content, why are brands still pushing impersonal mumbo jumbo?
Honestly, it’s because it takes more time to be original, creative and personal in a way that will truly appeal to your customers. Some brands don’t have the man-power to create highly-detailed or relevant content, some don’t have the know-how or resources to create kickass personalized content and some just feel it’s not necessary or valuable to make it personal.
But if you’re not creating something personal, you’re missing out on MASSIVE opportunities to reach and relate to your customers.
Glad you asked. Here are 3 ways personalization brings better business opportunities:
Personalization strengthens customer buy in. People are more likely to consider business with a brand if they feel like they know the brand.
Personalization accurately showcases your brand culture. Of course, your brand values are important to you, but they are also valuable to consumers.
Personalized interactions between consumers and employees help connect your brand values, build stronger teams in-house and create meaningful customer relationships. This one is pretty self-explanatory.
The best brand-to-consumer experience comes from putting a face to your brand. And what better way to represent your brand than with your own employees?
Putting people on the front-end of your business drives impact, creates a healthy image and encourages better communication with customers. From a back-end perspective, having employees promote and talk about your content and thought leadership on their social networks, drives reach, boosts engagement rates and personalizes your brand.
What’s the best way to make this happen?
We understand that putting your people on the front end of your business and pushing personalization on the back end isn’t the easiest thing to do. That’s why we’re here to help. With vidREACH.io, personalization is easier than ever, coming to life through the power of video.