There's no denying it: Promotional videos are among the best types of content for any growth-focused brand to produce. Be it a simple explainer video, live video, or a behind-the-scenes vlog for your business, videos help showcase your brand personality, relay information effortlessly, and trigger an emotional connection with your audience.
And there couldn't be a better time to start creating quality marketing videos at home now that many people work remotely. But there is one big problem: producing quality videos can be time-consuming, challenging and expensive. Plus, if you don't have the right tools in place, you could end up wasting money on a project that doesn't deliver results.
In this blog, we'll take a look at how to produce high-quality videos while working remotely. We'll also cover some crucial factors to consider when planning out your next video production project. So let's get started!
Choose Your Audience First
Before you start shooting, make sure you know who you want to target. If you're trying to sell a product, you need to ensure that your video will appeal to people interested in buying what you're selling. Likewise, if you're looking to promote a new service or offer, you should focus on attracting customers who are already interested in signing up.
You can realize this by creating a landing page that showcases your value proposition and benefits. But if you're not sure which type of promotional or sales video to make, you can opt for an explainer video. These short clips usually last 2 to 5 minutes and are designed to provide a quick overview of your company's services or products. Besides, they're great for getting potential customers excited about your business and for driving them toward your website.
Research Your Market Before Shooting
Once you've chosen your audience, you need to research their interests and preferences. This means finding out what topics they like to watch online and what kinds of videos they prefer. It may seem obvious, but knowing these details before starting your shoot will save you time and effort down the line.
For instance, if you're producing a promotional or sales video for your tech startup, the chances are that you'll find most of your viewers to be interested in technology. Similarly, if you're making a video for your restaurant, you should probably stick to food and hospitality-related topics.
Decide on Your Production Style
The final thing you need to consider before you begin filming is your production style. Do you want to go with a traditional approach? Or would you rather try something different?
Traditional videos tend to follow a specific format. For example, they feature a single narrator who talks over images and graphics to tell their story. But other styles include screencasting, vlogging, and documentary filmmaking. Each has its unique advantages and disadvantages, so it's worth considering all of your options before deciding on one.
Set up the Production Resources and Shoot
It's time to gather all the resources you'll need for the production, including, but not limited to, a camera, editing software, desk setup, mic, lighting, stock footage sites, smartphone video-capturing software, etc.
Next, you want to maximize these production resources by noting all the different ways you can leverage the footage. Always capture more footage than you need during the shoot, making it effortless to make different cuts of the video for optimal utilization.
During this stage, it’s also a good idea to map out your video and create a script to keep you on track. Try reading your script out loud a few times to make sure it feels natural while you’re speaking and that it flows nicely throughout the rest of your video.
Promote Your Videos
What's the point of working super hard to create quality homemade videos in the first place? You want your target audience to see them, which means you need to create a strategic promotion campaign.
Here are a few tips:
- Utilize a video marketing platform like vidREACH.
- Optimize your videos for searchability and interaction by adding the correct title, a compelling description, and appropriate keywords.
- Add subtitles, as it increases the likelihood of consumers finishing your videos.
- Add calls to action, and ensure they're mobile-optimized, as 78% of videos get consumed by mobile users.
- Use top-class thumbnails. It's a rule of thumb; if you can't grab someone's attention in the first three seconds, they're less likely to stay through the entire video.
- Post your videos on social media platforms for a broader outreach
vidREACH is the Go-To Video Marketing and Production Platform
Are you looking to create super-engaging videos at home and push them to your target audience? If so, vidREACH has got you covered! Our platform can help you create outstanding promotional videos with little input by automating and personalizing content to appeal to your recipients individually. And the best part? vidREACH guarantees a high video open rate of 82%.
So don't get left behind. To see vidREACH live-in-action, start your FREE trial today, or contact us online for further details!