It’s no secret that video marketing has seen a huge surge in the past few years. In fact, it has quickly become the most effective and most talked about marketing strategy out there. However, integrating video effectively and competently is key to seeing success. Luckily, creating engaging videos doesn’t have to be difficult. Most smartphones are equipped with the right specs to pull off high-resolution video, so part of the battle is already taken care of.
How to do video marketing to boost brand awareness:
First, you will need a reason for your videos to exist. There’s no point in going to the trouble of creating video content that serves no purpose in your overall marketing strategy. Basically, creating video for the sake of having video is the wrong approach. Instead, take time to determine why video would improve your marketing efforts.
Ask yourself a few questions to get started:
After considering these questions, consider your marketing strategy as a whole and how video will fit into it. A strategy is the foundation of your marketing plan, and it should be the first step of your video marketing process as well.
After you establish the why behind video marketing for your brand, you need to find the what of video marketing. What kind of video content are you going to produce?
Here are a handful of video content ideas for you to consider:
There is a large possibility that your biggest hurdle in producing video content is the equipment, especially if you are on a rigid budget. But no worries! There are so many ways to produce great video content without using the most expensive equipment. You may not be Steven Spielberg, but that doesn’t mean you should strive for a good-looking shot. You can create high-quality video content from your phone. Current models of most brands of smartphones are able to produce anywhere from 720p HD video at 30 fps (frames per second) to 4K video at 60 fps, depending on your device. You can buy an inexpensive tripod or a ring light for your phone online to ensure that your shot is properly lit. Just be sure to flip your phone on its side to film in landscape rather than portrait.
If you do have a budget to work with, that’s great! High-quality cameras don’t have to break the bank, so you should be able to get a camera that shoots a quality video for a decent price. If you want to really make things look professional, put that tripod to work and invest in a couple of microphones to really capture the audio.
Some of us were not meant to produce video, and that’s okay. There are plenty of people available for hire who make a living producing great corporate video content. It won’t necessarily be cheap, but it would allow you to focus on what you are really good at, and that’s selling your product. The video guys are just there to help your vision come to life on the screen, so be clear about what you’re looking for. If you have a clear and concise vision of what you want before going into production, the shoot will be much more successful.
Thinking about doing a bit of video marketing? We’ve got the video tools you need to get it done right from your computer or mobile device, and we’d love to show you how!