Content is king, and video is the king of content.
From educating employees to engaging customers and prospects, video has effectively changed the way we operate our businesses. More than anything, it’s changed the way we communicate.
Here are 4 ways that video messaging can benefit your brand:
Videos are a naturally engaging form of media, and the combination of moving images and sounds captivate the attention of any audience. You don’t have to spend a ton of time and money to get quality, engaging videos. Once you have crafted your premise and your script (if using one), you can follow these tips to help you shine on video. A quality video can engage your audience and educate them about your brand and how your product can benefit them.
Customer relationships don’t end once a deal is signed. It’s an ongoing, evolving communicative process, wherein they need to be able to trust that your brand is easy to get in touch with. Instead of relying solely on phone calls and emails for direct communication, take it a step further by creating personalized videos for your customers informing them of updates, how-tos and any other pertinent information they might need. By personalizing these videos, you are adding an extra touch that will ensure the customer knows that they are in good hands, and any questions they have will be answered promptly.
Brevity is quite possibly the best part of video messaging. You can quickly disseminate necessary information while holding audience attention better. More complex topics can be broken into several small videos to send out as a series over a number of weeks, and even link out to articles for your audience to go a little deeper if they want to. But the greatest strength of video messaging is keeping it short, sweet, and to the point.
Keeping your branding and messaging consistent can be difficult, but video makes it easier. By crafting your messaging from a single point of contact from your company, you cut down on any possibility of mistakes and inconsistencies that you might get with your message coming from a couple of different places. Alternatively, you can create a single script for others to use if they are communicating with prospects or clients and need a video with a more personal edge. Video not only establishes consistent messaging within your company, but it also empowers you to take control of your brand image.
Looking for other ways to use video messaging? We’d love to show you!