Close More Sales with Video

video marketing strategy, sales strategies

Benefits of Using Video as a Sales Tool

By Vishal Shah
Benefits of Using Video as a Sales Tool

It’s no secret that YouTube is the second largest search engine after Google. Videos are engaging, memorable and offer a bigger return on investment.

According to research, video remains a key priority for marketers with usage and spend both increasing slightly since 2020, which means that if you aren’t using video as a sales tool, your competitors are, and you’re missing out.

Instead of missing out, try standing out using video. Here are three big reasons to use video as a sales tool.

Create Personalized Video Content

Let’s face it: If an impersonal, canned email lands in your inbox, how likely are you to open it? Are you even interested in the pitch? Personalized video content makes it so that every sales interaction is more human and catered to each prospect. And we all just want to be treated like humans, right? No more flat mass emails!

A relationship doesn’t end after you make a sale. Instead of relying on phone calls and emails for direct communication, create personalized videos for your customers informing them of updates, how-tos and any other product information they may need. By personalizing these videos, you are adding an extra touch that will ensure the customer knows that you’re accessible when they need you.

Make a Human Connection

In a time when people are still leery of meeting face to face, you can still hold onto that human connection without leaving your desk. Video email allows for compelling messages that boost open rates and clicks and showcase your unique value in a powerful way. When you tailor your messages to your audience, you’re humanizing yourself and your brand, and that will also help you build some fantastic customer loyalty.

Video Increases Open Rates

Research doesn’t lie: You can increase email open rates by over 200% by including video. Videos are an engaging form of media, and the combination of moving images and sounds will compel your audience to stick around to see what you have to say. 

The great news is that you don’t have to spend a lot of time and money on creating these videos. Once you’ve storyboarded your premise and script, you can follow these tips to help you shine. A quality video should engage your audience and educate them about your brand and how your product can change their lives.

Improve Retention Rates in Your Sales Pipeline

Adding video to your sales routine will improve retention rates and increase your bottom line. To make it easier, vidREACH integrates seamlessly with all your most valuable apps, including Salesforce, Gmail, Outlook and more. It’s as simple as recording a video within your email app and sending it to your customers. 


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