8 Big Benefits of Video for Small Businesses

Have you ever thought about using video for your small business but aren’t sure if it’s worth the time and effort? 

Let us assure you – it’s more than worth it. 

We know that as a small business, you likely have a lot of things running at once, and focusing your attention on a new medium can seem daunting. But video doesn’t have to be difficult to use or create! And the benefits far outweigh any hesitancy you may have. 

Here are eight big benefits of video for small businesses to get you on board:

Rank higher on Google.

The higher your content ranks on search engines, the more eyes you will get on your business. Google is the largest search engine globally and is a powerful tool for you to use to create brand awareness. Adding video to your website is a great way to jumpstart your SEO (search engine optimization) journey–video can help you rank higher on Google.

Most people searching Google–75%–will never click past the first page of results, so getting your content on the first page is key. Video can help you get there. 

Educate your audience about your product.

Informational videos are crucial to educating your audience about your product or solution. Product explainer videos are a great way to share information in a digestible, entertaining way. Be sure to use the video to inform prospects how your business can solve a real-world problem for them. This isn’t the time to brag or be showy. This is the time to create meaningful content that helps your prospect move further down the sales funnel. 

Show people your why.

Video is a great way to show your brand story. You can easily highlight your culture, your values, and your mission. This is your chance to tell people why you do what you do. Why are you passionate about your business? What inspired you to solve the problem you solved? This type of video gives your business a voice and a personality. After all, your business is as unique as you are. Give it a platform with video. 

Humanize your brand.

Similar to communicating your why, video humanizes your brand. Showcasing the people behind your business is an excellent way to foster connection with your brand. Most people don’t want to do business with a bot; they want human interaction. Whether you’re creating a personalized video for a prospect email or creating an introduction video for a new team member, you can make authentic moments of connection from human to human–not just wallet to wallet.

Get better email engagement. 

Who doesn’t want more clicks on their emails? And we all want more responses. Video is an excellent tool for increasing email clicks and replies. By including an intriguing thumbnail in your video email, you can boost click rates by 65%. More clicks equal more engagement and more eyes on your business, so send out those video emails, people! 

Create a no-pressure way for prospects to learn about your business. 

Not every prospect wants to talk sales right off the bat. Many prospects do preliminary research before ever opening up a conversation about sales. Video is an excellent way for people to learn about your business without the pressure to buy or feign interest if there isn’t any. Plus, it saves your sales team precious time that could be better spent nurturing a more interested lead. 

Give the people what they want.

Video is one of the top mediums in the world. Just look at platforms like YouTube, TikTok, Snapchat, and Instagram. YouTube alone sees 500 hours of video content uploaded every minute. And 72% of people would rather learn about a product via a video. The message is clear - people want video content. 

You don’t have to be an influencer to use video. Start with what is manageable for you and your business. But remember, quality is essential, so make sure that the videos you create additional value for your prospects and customers. 

Keep your current customers in the loop.

Good business relationships last past the sale, so taking steps to keep your customers informed is key. Video is great to incorporate into your customer communication strategy, from–product updates and feature releases to holiday greetings and general business announcements. 

These eight benefits of video for small businesses are all great reasons to get started with video. Video doesn’t have to be expensive. In fact, it doesn’t have to cost you extra money at all. If you have a smartphone, you can create a video for your small business. Learn a few tips and tricks to get you started, and you’ll be well on your way to earning more business. 

Want to give it a go? You can download vidREACH for free to start creating videos for your small business.